FACTOR INTERACTION EFFECTS IN MAIL SURVEY RESPONSE RATES

[1] PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE [J]. PUBLIC OPINION QUARTERLY, 1970, 34 (02) : 273 - &

[2] COX WE, 1966, J MARKETING RES, V2, P392

[3] DAVIES OL, 1967, DESIGN ANALYSIS INDU

[4] FORD NM, 1967, J MARKETING RES, V3, P202

[5] FRANCEL EG, 1966, J MARKETING RES, V2, P89

[6] AN INVESTIGATION OF THE EFFECTS OF 3 FACTORS ON RESPONSE TO MAIL QUESTIONNAIRES [J]. PUBLIC OPINION QUARTERLY, 1963, 27 (02) : 294 - 296

[7] INCREASING THE RESPONSES TO MAIL QUESTIONNAIRES - A RESEARCH STUDY [J]. PUBLIC OPINION QUARTERLY, 1958, 22 (02) : 123 - 132

[8] TIMING POSTCARD FOLLOW-UPS IN MAIL-QUESTIONNAIRE SURVEYS [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (02) : 306 - 307

[9] SIMON R, 1967, J ADVERTISING RES, V7, P28

[10] WOTRUBA TR, 1966, J MARKETING RES, V2, P398

[1] PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE [J]. PUBLIC OPINION QUARTERLY, 1970, 34 (02) : 273 - &

[2] COX WE, 1966, J MARKETING RES, V2, P392

[3] DAVIES OL, 1967, DESIGN ANALYSIS INDU

[4] FORD NM, 1967, J MARKETING RES, V3, P202

[5] FRANCEL EG, 1966, J MARKETING RES, V2, P89

[6] AN INVESTIGATION OF THE EFFECTS OF 3 FACTORS ON RESPONSE TO MAIL QUESTIONNAIRES [J]. PUBLIC OPINION QUARTERLY, 1963, 27 (02) : 294 - 296

[7] INCREASING THE RESPONSES TO MAIL QUESTIONNAIRES - A RESEARCH STUDY [J]. PUBLIC OPINION QUARTERLY, 1958, 22 (02) : 123 - 132

[8] TIMING POSTCARD FOLLOW-UPS IN MAIL-QUESTIONNAIRE SURVEYS [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (02) : 306 - 307

[9] SIMON R, 1967, J ADVERTISING RES, V7, P28

[10] WOTRUBA TR, 1966, J MARKETING RES, V2, P398