INTERFIRM ADAPTATION IN BUSINESS RELATIONSHIPS

[1] Alderson W., 1965, DYNAMIC MARKETING BE

[2] ANDERSON E, 1986, SLOAN MANAGE REV, V27, P3

[3] A MODEL OF THE DISTRIBUTORS PERSPECTIVE OF DISTRIBUTOR-MANUFACTURER WORKING RELATIONSHIPS [J]. JOURNAL OF MARKETING, 1984, 48 (04) : 62 - 74

[4] A MODEL OF DISTRIBUTOR FIRM AND MANUFACTURER FIRM WORKING PARTNERSHIPS [J]. JOURNAL OF MARKETING, 1990, 54 (01) : 42 - 58

[5] [Anonymous], 1968, INT ENCY SOCIAL SCI

[6] Ansoff H. I., 1979, STRATEG MANAG

[7] TOWARD A CONCEPT OF DOMESTICATED MARKETS [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 69 - 75

[8] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[9] Blau P. M., 1964, EXCHANGE POWER SOCIA

[10] BUZZELL RD, 1968, HARVARD BUSINESS REV, V46

[1] Alderson W., 1965, DYNAMIC MARKETING BE

[2] ANDERSON E, 1986, SLOAN MANAGE REV, V27, P3

[3] A MODEL OF THE DISTRIBUTORS PERSPECTIVE OF DISTRIBUTOR-MANUFACTURER WORKING RELATIONSHIPS [J]. JOURNAL OF MARKETING, 1984, 48 (04) : 62 - 74

[4] A MODEL OF DISTRIBUTOR FIRM AND MANUFACTURER FIRM WORKING PARTNERSHIPS [J]. JOURNAL OF MARKETING, 1990, 54 (01) : 42 - 58

[5] [Anonymous], 1968, INT ENCY SOCIAL SCI

[6] Ansoff H. I., 1979, STRATEG MANAG

[7] TOWARD A CONCEPT OF DOMESTICATED MARKETS [J]. JOURNAL OF MARKETING, 1979, 43 (04) : 69 - 75

[8] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[9] Blau P. M., 1964, EXCHANGE POWER SOCIA

[10] BUZZELL RD, 1968, HARVARD BUSINESS REV, V46