SOCIAL-COMPARISON AND THE IDEALIZED IMAGES OF ADVERTISING

被引：479

作者：

RICHINS, ML

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期

关键词：

D O I：

10.1086/209242

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 83

页数：13

共 50 条

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