DUPLICATION OF VIEWING LAW AND TELEVISION MEDIA SCHEDULE EVALUATION

被引：54

作者：

HEADEN, RS ^{[1
]}

KLOMPMAKER, JE ^{[1
]}

RUST, RT ^{[1
]}

机构：

[1] UNIV TEXAS, MKT ADM, AUSTIN, TX 78712 USA

来源：

关键词：

D O I：

10.2307/3150707

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：333 / 340

页数：8

共 14 条

[1]

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[2]

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CRAMER, EM .

[4]

EHRENBERG ASC, 1969, J MARKET RES SOC, V11, P6

[5]

EHRENBERG ASC, 1966, APPLIED STATISTICS, V15, P257

[6] CONSTANT IN DUPLICATED TELEVISION VIEWING [J].

GOODHARD.GJ .

[7]

Goodhardt G.J., 1975, TELEVISION AUDIENCE

[8] DUPLICATION OF TELEVISION VIEWING BETWEEN AND WITHIN CHANNELS [J].

GOODHARDT, GJ ;

EHRENBERG, ASC .

[9]

GRASS RC, 1969, J ADVERTISING RES, V9, P3

[10]

HEADEN RS, 1976, J ADVERTISING RES, V16, P49