BRAND INTRODUCTION STRATEGIES AND COMPETITIVE ENVIRONMENTS

被引：82

作者：

GATIGNON, H

WEITZ, B

BANSAL, P

机构：

[1] UNIV FLORIDA,COLL BUSINESS,DEPT MKT,GAINESVILLE,FL 32611

[2] RUTGERS STATE UNIV,GRAD SCH MANAGERS,NEW BRUNSWICK,NJ 08903

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期

关键词：

D O I：

10.2307/3172625

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：390 / 401

页数：12

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