AN INTEGRATIVE MODEL OF THE NEW PRODUCT DEVELOPMENT PROCESS - AN EMPIRICAL VALIDATION

被引:85
作者
CALANTONE, RJ
DIBENEDETTO, CA
机构
关键词
D O I
10.1016/0737-6782(88)90023-9
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:201 / 215
页数:15
相关论文
共 56 条
[1]  
ANSOFF H, 1961, HARVARD BUS REV, V45, P71
[2]   NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS [J].
CALANTONE, R ;
COOPER, RG .
JOURNAL OF MARKETING, 1981, 45 (02) :48-60
[3]  
CALANTONE RJ, 1979, J ACAD MARKET SCI, V7, P163, DOI DOI 10.1007/BF02721873
[4]  
CALANTONE RJ, 1986, SERIES AM MARKETING, V52, P231
[5]  
CALANTONE RJ, 1977, SUM P ED C
[6]   STRATEGIC INTERFACING OF R-AND-D AND MARKETING [J].
CARROAD, PA ;
CARROAD, CA .
RESEARCH MANAGEMENT, 1982, 25 (01) :28-33
[7]   STRATEGIC RESPONSES TO TECHNOLOGICAL THREATS [J].
COOPER, AC ;
SCHENDEL, D .
BUSINESS HORIZONS, 1976, 19 (01) :61-69
[8]  
Cooper R., 1980, PROJECT NEWPROD WHAT
[9]   WHY NEW INDUSTRIAL PRODUCTS FAIL [J].
COOPER, RG .
INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) :315-326
[10]   DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].
COOPER, RG .
JOURNAL OF MARKETING, 1979, 43 (03) :93-103