USING CLUSTER ANALYSIS TO IMPROVE MARKETING EXPERIMENTS

[1] BANKS S, 1965, EXPERIMENTATION MARK

[2] FACTORIAL DESIGN IN A PRICING EXPERIMENT [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 427 - 429

[3] METHODS AND THEORY OF CLUSTERING [J]. MULTIVARIATE BEHAVIORAL RESEARCH MONOGRAPHS, 1969, 4 (02): : 235 - 250

[4] NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 83 - 98

[5] NOTE ON PROXIMITY MEASURES AND CLUSTER ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) : 359 - 364

[6] GREEN PE, 1970, RESEARCH MARKETING D

[7] GREEN PE, 1967, MANAGE SCI, V13, pB387

[8] GREEN PE, UNPUBLISHED PAPER

[9] HIERARCHICAL CLUSTERING SCHEMES [J]. PSYCHOMETRIKA, 1967, 32 (03) : 241 - 254

[10] MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS [J]. PSYCHOMETRIKA, 1964, 29 (01) : 1 - 27

[1] BANKS S, 1965, EXPERIMENTATION MARK

[2] FACTORIAL DESIGN IN A PRICING EXPERIMENT [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 427 - 429

[3] METHODS AND THEORY OF CLUSTERING [J]. MULTIVARIATE BEHAVIORAL RESEARCH MONOGRAPHS, 1969, 4 (02): : 235 - 250

[4] NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 83 - 98

[5] NOTE ON PROXIMITY MEASURES AND CLUSTER ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) : 359 - 364

[6] GREEN PE, 1970, RESEARCH MARKETING D

[7] GREEN PE, 1967, MANAGE SCI, V13, pB387

[8] GREEN PE, UNPUBLISHED PAPER

[9] HIERARCHICAL CLUSTERING SCHEMES [J]. PSYCHOMETRIKA, 1967, 32 (03) : 241 - 254

[10] MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS [J]. PSYCHOMETRIKA, 1964, 29 (01) : 1 - 27