COMPUTER-CONTROLLED EXPERIMENT IN CONSUMER BEHAVIOR

[1] BERKOWITZ L, 1969, HDB SOCIAL PSYCHOLOG, V3, P55

[2] BROWN R, 1962, NEW DIRECTIONS PSYCH, V1, P3

[3] COX DF, 1967, RISK TAKING INFORMAT

[4] EDWARDS W, 1965, NEW DIRECTIONS PSYCH, V2, P296

[5] HUGHES GD, 1969, AUG P FALL M AM MARK

[6] ITO R, 1967, J ADVERTISING RES, V7, P38

[7] Juster F.T., 1966, CONSUMER BUYING INTE

[8] Kogan N., 1964, RISK TAKING STUDY CO

[9] KRECH D, 1962, INDIVIDUAL SOC, P146

[10] ROSENBERG S, HANDBOOK, V1, P194

[1] BERKOWITZ L, 1969, HDB SOCIAL PSYCHOLOG, V3, P55

[2] BROWN R, 1962, NEW DIRECTIONS PSYCH, V1, P3

[3] COX DF, 1967, RISK TAKING INFORMAT

[4] EDWARDS W, 1965, NEW DIRECTIONS PSYCH, V2, P296

[5] HUGHES GD, 1969, AUG P FALL M AM MARK

[6] ITO R, 1967, J ADVERTISING RES, V7, P38

[7] Juster F.T., 1966, CONSUMER BUYING INTE

[8] Kogan N., 1964, RISK TAKING STUDY CO

[9] KRECH D, 1962, INDIVIDUAL SOC, P146

[10] ROSENBERG S, HANDBOOK, V1, P194