ADVERTISING AND MARKET STRUCTURE REVISITED

被引：14

作者：

GUTH, LA ^{[1
]}

机构：

[1] NATL ECON RES ASSOC INC,WASHINGTON,DC

来源：

关键词：

D O I：

10.2307/2097354

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：179 / 198

页数：20

共 22 条

[1]

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[2]

BACHMANN J, 1967, ADVERTISING COMPETIT

[3]

Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[4]

BORDEN NH, 1942, ECONOMIC EFFECTS ADV

[5] ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].

COMANOR, WS ;

WILSON, TA .

[6]

EDWARDS DC, 1968, BUSINESS HORIZON FEB, P59

[7]

ELSE PK, 1966, OXFORD EC PAPERS MAR, P88

[8]

KALDOR N, 1950, REV ECONOMIC STUDIES, P6

[9]

LORENZ MO, PUBLICATIONS AM STAT, V70, P209

[10]

MANN HM, 1967, J INDUSTRIAL ECONOMI, V15, P34