ADVERTISING AND THE S-CURVE - NEW APPROACH

被引：44

作者：

JOHANSSON, JK

机构：

来源：

关键词：

D O I：

10.2307/3150709

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：346 / 354

页数：9

共 13 条

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PARSONS, LJ .

[2]

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[3]

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[4]

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[5]

JOHANSSON JK, 1973, J AM STATISTICAL DEC

[6]

Little J., 1975, OPERATIONS RES, V23

[7]

Longman K. A., 1971, ADVERTISING

[8]

MALONEY JC, 1966, TEST MARKET DESIGN M

[9]

MCDONALD C., 1971, WHAT IS SHORT TERM E

[10]

OLIVER FR, 1964, APPLIED STATISTICS, P13