AN APPLICATION OF PSYCHOLOGICAL LEARNING-THEORY TO ADVERTISING

[1] BERNARD L, 1954, ADVERTISING AGE 0322, P24

[2] HARRIMAN PL, 1947, NEW DICT PSYCHOL, P149

[3] HATTWICK MS, 1950, USE PSYCHOL BETTER A, P225

[4] HEIDBREDER E, 1933, 7 PSYCHOL, P328

[5] HILGARD E, 1948, THEOR LEARN, P183

[6] HOVLAND CI, 1953, COMMUNICATION PERSUA, P215

[7] Koffka K, 2013, PRINCIPLES GESTALT P

[8] LUCAS DB, 1950, ADVERTISING PSYCHOL, P13

[9] *NAT SOC STUD ED, 1942, PSYCH LEARN, P111

[10] RECOGNITION FOR EGO-INVOLVED MATERIALS [J]. JOURNAL OF PSYCHOLOGY, 1949, 27 (01) : 73 - 78

[1] BERNARD L, 1954, ADVERTISING AGE 0322, P24

[2] HARRIMAN PL, 1947, NEW DICT PSYCHOL, P149

[3] HATTWICK MS, 1950, USE PSYCHOL BETTER A, P225

[4] HEIDBREDER E, 1933, 7 PSYCHOL, P328

[5] HILGARD E, 1948, THEOR LEARN, P183

[6] HOVLAND CI, 1953, COMMUNICATION PERSUA, P215

[7] Koffka K, 2013, PRINCIPLES GESTALT P

[8] LUCAS DB, 1950, ADVERTISING PSYCHOL, P13

[9] *NAT SOC STUD ED, 1942, PSYCH LEARN, P111

[10] RECOGNITION FOR EGO-INVOLVED MATERIALS [J]. JOURNAL OF PSYCHOLOGY, 1949, 27 (01) : 73 - 78