THE IMPACT OF VARYING GENDER COMPOSITION ON GROUP BRAINSTORMING PERFORMANCE IN A GSS ENVIRONMENT

The gender literature reports that varying the gender composition of a group differentially affects group performance and attitudes. In gender-imbalanced groups, perceived power and status differences often create problems for those in token or minority positions, contributing to impaired group functioning. In theory, however, interventions may be introduced to achieve a more equitable group process. This laboratory study examined the extent to which group gender composition affected group brainstorming performance in a group support system (GSS) environment. As an intervention, GSS computer support technology provides participant content anonymity and parallel participant communication, which have been shown to enhance group process and outcomes. The findings of this study indicate that gender composition did not affect group brainstorming performance. The findings are important, since they suggest that use of the GSS technology might empower individuals in groups who might otherwise have been disadvantaged because of the nature of the group composition.