COMPETITIVE INTELLIGENCE FOR INTERNATIONAL-BUSINESS

In an era of globalization, competitors need to incorporate new approaches in managing their intelligence processes. Globalization of markets, resulting from advances in communication and transportation, rapidly changing political climates and ideologies, and the reduction in trade barriers has opened doors to new international opportunities for business. With foreign competitors invading domestic markets, firms must aggressively identify 'windows of opportunity' and then institute programmes to achieve continuous improvement, creativity and innovation to enhance their competitive position. This article analyses the trends in the international business environment, and explores the strategic issues for management. The authors develop guidelines for the design and implementation of effective competitive intelligence systems and for the redesign of managerial processes for intelligence gathering and utilization. They also identify management approaches which can help to create a supportive corporate culture.