SERVING HAMBURGERS AND SELLING INSURANCE - GENDER, WORK, AND IDENTITY IN INTERACTIVE SERVICE JOBS

被引:171
作者
LEIDNER, R
机构
关键词
D O I
10.1177/089124391005002002
中图分类号
C91 [社会学];
学科分类号
030301 ; 1204 ;
摘要
Through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work, gender, and identity. While notions of proper gender behavior are quite flexible, gender-segregated service jobs reinforce the conception of gender differences as natural. The illusion that gender-typed interaction is an expression of workers' inherent natures is sustained, even in situations in which workers' appearances, attitudes, and demeanors are closely controlled by their employers. Gender-typed work has different meanings for women and men, however, because of differences in the cultural valuation of behavior considered appropriate to each gender. © 1991, SAGE PUBLICATIONS. All rights reserved.
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页码:154 / 177
页数:24
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