THE COMPONENTS OF RISK IN NEW PRODUCT DEVELOPMENT - PROJECT NEWPROD

被引：20

作者：

COOPER, RG ^{[1
]}

机构：

[1] MCGILL UNIV,MONTREAL H3C 3G1,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1111/j.1467-9310.1981.tb00449.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：47 / 54

页数：8

共 15 条

[1]

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[4]

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[5]

Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[6] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

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[7]

COOPER RG, 1974, CANADIAN MARKETE FAL, P7

[8]

COOPER RG, 1979, R D MANAGEMENT, V9

[9]

Cooper Robert G., 1976, WINNING NEW PRODUCT

[10] PORTFOLIO SELECTION [J].

Markowitz, Harry .