EFFECTS OF PRICE, BRAND, AND STORE INFORMATION ON BUYERS PRODUCT EVALUATIONS

被引：3149

作者：

DODDS, WB

MONROE, KB

GREWAL, D

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV, MKT, BLACKSBURG, VA 24061 USA

[2] UNIV MIAMI, MKT, CORAL GABLES, FL 33124 USA

来源：

关键词：

D O I：

10.2307/3172866

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：307 / 319

页数：13

共 29 条

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CHURCHILL, GA
[J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 64 - 73
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[6] COOPER P, 1969, PRICING STRATEGY
[7] DODDS WB, 1985, ADV CONSUM RES, V12, P85
[8] GARDNER DM, 1974, 186 U ILLINOIS COLL
[9] HAYS WL, 1973, STATISTICS SOCIAL SC, P691
[10] Hedges L. V., 1985, STATISTICAL METHODS