UNITED-STATES MANUFACTURING INVESTMENTS IN WESTERN-EUROPE - MARKETS, CORPORATE-STRATEGY, AND THE COMPETITIVE ENVIRONMENT

被引:19
作者
SCHOENBERGER, E
机构
[1] Department of Geography and Environmental Engineering, Johns Hopkins University, Baltimore
基金
美国国家科学基金会;
关键词
competitive strategy; European Economic Community; foreign direct investments; high-technology industry; multinational corporations; Western Europe;
D O I
10.1111/j.1467-8306.1990.tb00303.x
中图分类号
P9 [自然地理学]; K9 [地理];
学科分类号
0705 ; 070501 ;
摘要
This paper reports on research into the locational strategies of a group of American high-technology firms in the Western European market. The objective is to gain insight into why U.S. multinational firms continue to be committed to a strategy of manufacturing in the Western European market (principally the European Economic Community) despite labor costs and labor market rigidities that are relatively high by global standards. For those firms with local production, major motivating factors included market access and improved supplier performance and service. The latter is concerned with the construction of business relationships and the establishment of a market “presence.” In all cases, the level and nature of competition in the market is a crucial contextual variable. It is proposed that the widely accepted oligopolistic/ownership advantages model of foreign direct investment requires a more dynamic geographical and historical orientation to better explain current tendencies in international manufacturing investments. © 1990, Taylor & Francis Group, LLC. All rights reserved.
引用
收藏
页码:379 / 393
页数:15
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