IDENTIFYING DETERMINANTS OF RETAIL PATRONAGE

被引：33

作者：

STEPHENSON, PR ^{[1
]}

机构：

[1] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN

来源：

关键词：

D O I：

10.2307/1248484

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：57 / 61

页数：5

相关论文

共 5 条

[1] ALVINE FC, 1966, THESIS INDIANA U, P131
[2] BARCLAY WD, 1964, J ADVERTISING RES, V4, P30
[3] DIXON WJ, 1965, BIOMEDICAL COMPUTER, P169
[4] SEMANTIC DIFFERENTIAL - INFORMATION SOURCE FOR DESIGNING RETAIL PATRONAGE APPEALS
KELLY, RF
STEPHENSON, R
[J]. JOURNAL OF MARKETING, 1967, 31 (04) : 43 - 47
[5] FITTING THE SEMANTIC DIFFERENTIAL TO THE MARKETING PROBLEM
MINDAK, WA
[J]. JOURNAL OF MARKETING, 1961, 25 (04) : 28 - 33