PRODUCT PERCEPTION - IMPORTANT VARIABLE IN PRICE STRATEGY

[1] DOODY AF, 1967, HARVARD BUS REV, V45, P4

[2] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY [J]. ECONOMICA, 1966, 33 (129) : 43 - 70

[3] Gabor A., 1965, SCI BUSINESS, V3, P141

[4] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J]. JOURNAL OF BUSINESS, 1954, 27 (03) : 205 - 210

[5] Some Consequences of the Habit of Judging Quality by Price [J]. REVIEW OF ECONOMIC STUDIES, 1944, 12 : 100 - 105

[6] SHAPIRO BP, 1968, HARVARD BUS REV, V46, P14

[7] SIEGEL S, 1956, NONPARAMETRIC STAT, P284

[8] A NOTE ON THE RELATIONSHIP OF PRICE AND IMPUTED QUALITY [J]. JOURNAL OF BUSINESS, 1964, 37 (02) : 186 - 191

[1] DOODY AF, 1967, HARVARD BUS REV, V45, P4

[2] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY [J]. ECONOMICA, 1966, 33 (129) : 43 - 70

[3] Gabor A., 1965, SCI BUSINESS, V3, P141

[4] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J]. JOURNAL OF BUSINESS, 1954, 27 (03) : 205 - 210

[5] Some Consequences of the Habit of Judging Quality by Price [J]. REVIEW OF ECONOMIC STUDIES, 1944, 12 : 100 - 105

[6] SHAPIRO BP, 1968, HARVARD BUS REV, V46, P14

[7] SIEGEL S, 1956, NONPARAMETRIC STAT, P284

[8] A NOTE ON THE RELATIONSHIP OF PRICE AND IMPUTED QUALITY [J]. JOURNAL OF BUSINESS, 1964, 37 (02) : 186 - 191