TOWARDS A THEORY OF MARKETING

被引：93

作者：

Alderson, Wroe

Cox, Reavis

机构：

来源：

关键词：

D O I：

10.2307/1246823

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：137 / 152

页数：16

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[9]

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[10]

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