OVERLAPPING CLUSTERING - A NEW METHOD FOR PRODUCT POSITIONING

[1] CLUSTERING REPRESENTATIONS OF GROUP OVERLAP [J]. JOURNAL OF MATHEMATICAL SOCIOLOGY, 1977, 5 (01) : 113 - 128

[2] MAPCLUS - A MATHEMATICAL-PROGRAMMING APPROACH TO FITTING THE ADCLUS MODEL [J]. PSYCHOMETRIKA, 1980, 45 (02) : 211 - 235

[3] CARMONE F, 1968, J MARKETING RES, V5, P219

[4] CARROLL JD, 1979, M PSYCHOMETRIC SOC M

[5] CARROLL JD, 1980, ANN REV PSYCHOL

[6] CARROLL JD, 1980, GENERAL APPROACH PRO

[7] Coombs Clyde H., 1964, THEORY DATA

[8] Frank R., 1972, MARKET SEGMENTATION

[9] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J]. JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) : 103 - 123

[10] BRAND-FEATURES CONGRUENCE MAPPING [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (03) : 306 - 313

[1] CLUSTERING REPRESENTATIONS OF GROUP OVERLAP [J]. JOURNAL OF MATHEMATICAL SOCIOLOGY, 1977, 5 (01) : 113 - 128

[2] MAPCLUS - A MATHEMATICAL-PROGRAMMING APPROACH TO FITTING THE ADCLUS MODEL [J]. PSYCHOMETRIKA, 1980, 45 (02) : 211 - 235

[3] CARMONE F, 1968, J MARKETING RES, V5, P219

[4] CARROLL JD, 1979, M PSYCHOMETRIC SOC M

[5] CARROLL JD, 1980, ANN REV PSYCHOL

[6] CARROLL JD, 1980, GENERAL APPROACH PRO

[7] Coombs Clyde H., 1964, THEORY DATA

[8] Frank R., 1972, MARKET SEGMENTATION

[9] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J]. JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) : 103 - 123

[10] BRAND-FEATURES CONGRUENCE MAPPING [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (03) : 306 - 313