INTERCODER RELIABILITY ESTIMATION APPROACHES IN MARKETING - A GENERALIZABILITY THEORY FRAMEWORK FOR QUANTITATIVE DATA

被引：102

作者：

HUGHES, MA

GARRETT, DE

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 02期

关键词：

D O I：

10.2307/3172845

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：185 / 195

页数：11

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