TOPOI AND RHETORICAL COMPETENCE

被引：166

作者：

CLARK, RA

DELIA, JG

机构：

来源：

QUARTERLY JOURNAL OF SPEECH | 1979年 / 65卷 / 02期

关键词：

D O I：

10.1080/00335637909383470

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This essay argues that the speech communication scholar can make genuinely original contributions to the general study of communicative development, particularly to the investigation of strategic communication. The thesis advanced is that speech communication scholars need to return their attention to message strategies, but within the framework of the underlying cognitive and cultural structures through which they are created. © 1979 Taylor & Francis Group, LLC.

引用

页码：187 / 206

页数：20

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