INTEGRATION OF SCENARIOS AND STRATEGIC MANAGEMENT - USING RELEVANT, CONSISTENT AND LIKELY SCENARIOS

被引：24

作者：

GODET, M

机构：

来源：

FUTURES | 1990年 / 22卷 / 07期

关键词：

D O I：

10.1016/0016-3287(90)90029-H

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article integrates the prospective approach with that of the strategic approach, based on a rapprochement between scenario methods and trees of competence. Following a review of prospective and a critique of strategic planning, an approach is presented which enables companies to move from prospective reflection to strategic action. © 1990.

引用

页码：730 / 739

页数：10