SIGNALS OF VULNERABILITY IN AGENCY-CLIENT RELATIONS

被引:50
作者
DOYLE, P [1 ]
CORSTJENS, M [1 ]
MICHELL, P [1 ]
机构
[1] INSEAD,PARIS,FRANCE
关键词
D O I
10.2307/1251225
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:18 / 23
页数:6
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