考虑在线补贴的零售商水平O2O供应链协调

被引：27

作者：

吴晓志

陈宏

张俊

机构：

[1] 电子科技大学经济与管理学院

来源：

中国管理科学 | 2014年 / 22(S1)卷 / S1期

基金：

高等学校博士学科点专项科研基金;

关键词：

O2O供应链; 补贴; 两部定价契约; 零售商主导;

D O I：

10.16381/j.cnki.issn1003-207x.2014.s1.097

中图分类号：

F274 [企业供销管理]; F713.36 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

O2O模式下的双渠道供应链颠覆了原来传统的渠道价格竞争模式,价格机制和补贴水平成为决策的关键要素。通过求解零售商水平O2O供应链利润函数,可以求出集中决策和批发价格契约下的O2O供应链渠道零售价格、销售数量、补贴水平以及供应链利润,然后设计出的两部定价契约可以协调分散决策时零售商主导的水平O2O供应链。研究表明,考虑价格补贴后的O2O供应链利润水平高于不考虑价格补贴时的O2O供应链,而两部定价契约可以协调零售商O2O供应链,单位最优补贴值随着在线市场规模的增加而减少,当在线渠道市场规模达到一定规模时,可以取消针对在线市场的补贴。

引用

页码：479 / 484

页数：6

共 13 条

[1]

More Precise : Stores Recommendation under O2O Commerce \\ International Journal of Computing and Digital Systems .- 2014 , Vol. 3 , No. 2 , pp. 91 - 99[J] . Hsieh,Hui-Ching,Chen,Yen-Chiu,Lin,He-Chih.International Journal of Computing and Digital Sy . 2014 (2)

[2]

Coordinating a dual-channel supply chain with risk-averse under a two-way revenue sharing contract[J] . Guangye Xu,Bin Dan,Xumei Zhang,Can Liu.International Journal of Production Economics . 2014

[3] Pricing policies in a dual-channel supply chain with retail services [J].

Dan, Bin ;

Xu, Guangye ;

Liu, Can .

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2012, 139 (01) :312-320

[4]

Dual-channel closed-loop supply chain with government consumption-subsidy[J] . Wei-min Ma,Zhang Zhao,Hua Ke.European Journal of Operational Research . 2012

[5] Retail services and firm profit in a dual-channel market [J].

Yan, Ruiliang ;

Pei, Zhi .

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2009, 16 (04) :306-314

[6]

Price and lead time decisions in dual-channel supply chains[J] . Guowei Hua,Shouyang Wang,T.C.E. Cheng.European Journal of Operational Research . 2009 (1)

[7]

Channel Selection and Coordination in Dual-Channel Supply Chains[J] . Gangshu (George) Cai.Journal of Retailing . 2009 (1)

[8] Dual Sales Channel Management with Service Competition [J].

Chen, Kay-Yut ;

Kaya, Murat ;

Ozer, Ozalp .

M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT, 2008, 10 (04) :654-675

[9]

Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes[J] . Gangshu (George) Cai,Zhe George Zhang,Michael Zhang.International Journal of Production Economics . 2008 (1)

[10]

Pricing policies under direct vs. indirect channel competition and national vs. store brand competition[J] . Hisashi Kurata,Dong-Qing Yao,John J. Liu.European Journal of Operational Research . 2006 (1)

← 1 2 →