Customers: As co-designers

被引：42

作者：

Berger, Christoph ^{[1
]}

Piller, Frank ^{[2
]}

机构：

[1] Department of Mass Customisation, Adidas Salomon AG, Herzogenaurach

[2] TUM Res. Ctr. Mass Customisation/I., TUM Business School, Munich

来源：

Manufacturing Engineer | 2003年 / 82卷 / 04期

关键词：

Market trends;

D O I：

10.1049/me:20030407

中图分类号：

学科分类号：

摘要：

The article discusses about the ways adopted by Adidas Salomon for mastering the challenges of mass customization (MC). Adidas started the programme development started in the year 1990. The programme provides consumer with the opportunity to create unique footwear to their personal specifications in terms of fit, function and design. MC approach improved both the operational performance and competitive position of Adidas by providing higher customer value.

引用

页码：42 / 45

页数：3