Privacy, risk perception, and expert online behavior: An exploratory study of household end users

被引：76

作者：

Queensland University of Technology, Australia ^{[1
]}

不详 ^{[2
]}

不详 ^{[3
]}

机构：

来源：

J. Organ. End User Comput. | 2006年 / 1卷 / 1-22期

关键词：

E-privacy; Expert; Household end user; Perceived risk; Privacy typology;

D O I：

10.4018/joeuc.2006010101

中图分类号：

学科分类号：

摘要：

Advances in online technologies have raised new concerns about privacy. A sample of expert household end users was surveyed concerning privacy, risk perceptions, and online behavior intentions. A new e-privacy typology consisting of privacy-aware, privacy-suspicious, and privacy-active types was developed from a principal component factor analysis. Results suggest the presence of a privacy hierarchy of effects where awareness leads to suspicion, which subsequently leads to active behavior. An important finding was that privacy-active behavior that was hypothesized to increase the likelihood of online subscription and purchasing was not found to be significant. A further finding was that perceived risk had a strong negative influence on the extent to which respondents participated in online subscription and purchasing. Based on these results, a number of implications for managers and directions for future research are discussed. Copyright © 2006, Idea Group Inc.

引用

页码：1 / 22

页数：21

共 55 条

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