Consumer behaviour in the mobile telecommunications' market: The individual's adoption decision of innovative services

被引：22

作者：

Constantiou, Ioanna D. ^{[1
]}

机构：

[1] Department of Informatics, Copenhagen Business School, DK 2000 Frederiksberg

来源：

Telematics and Informatics | 2009年 / 26卷 / 03期

关键词：

Adoption decision; Consumer behaviour; Mobile communications; Mobile TV; Reasoning; Referencing;

D O I：

10.1016/j.tele.2008.11.005

中图分类号：

学科分类号：

摘要：

Research in the adoption of innovative services in mobile communications markets has not offered a comprehensive explanation of how the individual makes a choice. This article proposes a theoretical framework for the analysis of the adoption decision of innovative mobile services such as mobile TV. The decision to adopt the service can be viewed as a choice based on two cognitive processes of reasoning and referencing, as postulated in behavioural decision making. The framework has both theoretical and practical value. From a theoretical perspective, it illustrates the manner in which referencing and reasoning influence the individual's decision to adopt innovative services in the mobile telecommunications market. From a practical perspective the framework offers a market analysis tool which can generate useful insights for the vendors. © 2008 Elsevier Ltd. All rights reserved.

引用

页码：270 / 281

页数：11

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