'Computer phobia,' 'computer anxiety' and 'computer resistance' are among the labels employed in the popular and professional press to describe the psychological states of individuals who experience aversive reactions to computers. However, little research has been reported in the professional literature and theory-building generally advances no further than discussion of anecdotal reports. This paper reviews the literature on negative reactions to computers and presents a social learning model as a heuristic device to examine psychological aspects of computer aversion. Suggestions for future research and intervention are offered.