This paper discusses a general approach to qualitative modeling based on fuzzy logic. The method of qualitative modeling is divided into two parts: fuzzy modeling and linguistic approximation. It proposes to use a fuzzy clustering method (fuzzy c-means method) to identify the structure of a fuzzy model. To clarify the advantages of the proposed method, it also shows some examples of modeling, among them a model of a dynamical process and a model of a human operator's control action.