短期竞争优势研究综述

被引：3

作者：

李庆华

王文平

机构：

[1] 东南大学经济管理学院

来源：

科研管理 | 2012年 / 33卷 / 11期

关键词：

持续竞争优势; 短期竞争优势; 研究流派;

D O I：

10.19571/j.cnki.1000-2995.2012.11.020

中图分类号：

F272 [企业计划与经营决策];

学科分类号：

1201 ;

摘要：

自战略管理理论诞生以来,其隐含的研究假设就认为持续竞争优势是存在的。因此,如何获得持续竞争优势就成为战略管理理论研究的中心内容。但是,市场环境的复杂多变使得企业越来越难以保持竞争优势。近年来的许多研究表明,所谓持续竞争优势通常是罕见的或快速衰减的,因而受到了越来越多的质疑。因此,国外许多学者转而开始了关于短期竞争优势的探索和研究。目前,国外学术界存在着关于短期竞争优势的三种研究流派:一是基于行动的短期竞争优势研究流派,二是基于资源的短期竞争优势研究流派,三是基于业绩的短期竞争优势研究流派。

引用

页码：152 / 160

页数：9

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