永久在线、永久连接:移动互联网时代的生活方式及其影响因素

被引:80
作者
周葆华
机构
[1] 复旦大学新闻学院
关键词
永久在线; 永久连接; 在线警觉; 生活方式; 错失恐惧; 移动互联网;
D O I
暂无
中图分类号
G206 [传播理论];
学科分类号
摘要
随着移动互联网的发展,"永久在线、永久连接"成为当代受众的新生活方式,也挑战了传统的受众与效果研究范式。本文从理论上阐释"永久在线、永久连接"概念,并运用一个全国性的随机抽样调查数据,首次实证描述中国受众"永久在线、永久连接"的行为与心理现状,并分析其影响因素。研究发现:移动互联网的技术可供性显著正向影响永久在线与连接行为,价格敏感、时尚国际、积极进取、稳定悠闲等生活方式对永久在线与连接具有不同方向的显著影响,错失恐惧对"永久在线、永久连接"的行为及心理均有显著的正向影响。本文在此基础上对研究的理论与实践意涵进行了讨论。
引用
收藏
页码:84 / 106+120 +120
页数:24
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