In this paper, we discuss building an information dissemination model based on individual behavior. We analyze the individual behavior related to information dissemination and the factors that affect the sharing behavior of individuals, and we define and quantify these factors. We consider these factors as characteristic attributes and use a Bayesian classifier to classify individuals. Considering the forwarding delay characteristics of information dissemination, we present a random time generation method that simulates the delay of information dissemination. Given time and other constraints, a user might not look at all the information that his/her friends published. Therefore, this paper proposes an algorithm to predict information visibility, i.e., it estimates the probability that an individual will see the information. Based on the classification of individual behavior and combined with our random time generation and information visibility prediction method, we propose an information dissemination model based on individual behavior. The model can be used to predict the scale and speed of information propagation. We use data sets from Sina Weibo to validate and analyze the prediction methods of the individual behavior and information dissemination model based on individual behavior. A previously proposedinformation dissemination model provides the foundation for a subsequent study on the evolution of the network and social network analysis. Predicting the scale and speed of information dissemination can also be used for public opinion monitoring.
