竞争对手分析研究——非常可乐挑战可口可乐个案分析

被引：3

作者：

黄鹏

郑玲

机构：

[1] 南开大学国际商学院图书馆系!天津

来源：

情报理论与实践 | 2000年 / 05期

关键词：

competitive intelligence; information analysis; strategy/competitive rival;

D O I：

10.16353/j.cnki.1000-7490.2000.05.010

中图分类号：

F279.26 [个别企业经济];

学科分类号：

1202 ; 120202 ;

摘要：

Taking Future Cola's entering the Chinese beverage market as an example,the paper discusses the ways to identify competitive rivals and to collect and collate information about competitive rivals.It expounds in particular how to grasp the competitive rival's strategic orientation and intensity based on a qualitative and quantitative analysis of the information about them.

引用

页码：346 / 348

页数：3