消费者对可追溯食品属性偏好研究:基于选择的联合分析方法

被引：18

作者：

吴林海 ^{[1
]}

王淑娴 ^{[2
]}

朱淀 ^{[3
]}

机构：

[1] 江南大学江苏省食品安全研究基地

[2] 江南大学商学院

[3] 苏州大学东吴商学院

来源：

农业技术经济 | 2015年 / 04期

关键词：

可追溯猪肉; 属性和层次; 消费者偏好; 基于选择的联合分析方法;

D O I：

10.13246/j.cnki.jae.2015.04.006

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

本文基于商务部肉菜流通追溯体系七个试点城市1380份消费者的调研数据,运用基于选择的联合分析方法,采用多元Logit回归模型,研究了消费者对可追溯猪肉属性的偏好。研究表明:消费者对可追溯信息的认证属性最为重视、其次为外观、可追溯信息和价格;消费者对可追溯猪肉属性的偏好具有异质性,年龄、教育程度和收入水平显著地影响其对可追溯猪肉属性的偏好。本文提出了应加强对食品可追溯体系相关知识的宣传,鼓励生产者生产不同可追溯属性层次与不同可追溯信息认证相组合的可追溯食品,并尝试推行食品可追溯体系与认证标签制度相结合政策体系,以发展安全食品市场,防范食品安全风险。

引用

页码：45 / 53

页数：9

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