判断与决策中的锚定效应

被引：65

作者：

王晓庄

白学军

机构：

[1] 天津师范大学心理与行为研究院

来源：

心理科学进展 | 2009年 / 17卷 / 01期

关键词：

锚定效应; 判断; 决策;

D O I：

暂无

中图分类号：

B842 [心理过程与心理状态];

学科分类号：

040201 ;

摘要：

自Tversky和Kahneman提出锚定与调整启发式以来,锚定效应在不同领域判断与决策研究中得到广泛验证,提出了不同类型的锚定效应、多种研究范式、心理机制的不同理论观点,以及锚定效应作为有关心理现象的内在作用机制。文章阐述了锚定效应的最新研究进展,提出应深化对锚的种类和形态研究,以丰富的技术手段发展锚定效应神经心理机制研究,系统地进行锚定效应影响因素研究,深入探讨锚定现象对人的心理与行为的正负面影响以及锚定效应与其他有关心理现象间的关系。

引用

页码：37 / 43

页数：7

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