“疫苗犹豫”中的媒体角色:平台治理与叙事重构

被引:7
作者
史安斌
李雨浛
机构
[1] 清华大学新闻与传播学院
关键词
“疫苗犹豫”; 健康传播; 社交媒体; 平台治理;
D O I
10.15997/j.cnki.qnjz.2021.09.036
中图分类号
G206 [传播理论];
学科分类号
050302 ;
摘要
在新冠肺炎疫苗普遍接种的同时,世界各国也普遍存在"疫苗犹豫"的现象。作为公众获取疫苗信息的重要来源,媒体和平台承担了正确引导公众疫苗认知的重要责任。历史上媒体对疫苗报道的不当操作,以及当下社交媒体把关不力、推崇情绪化内容和便于形成群体联结的特征,极大地阻碍了社会疫苗信任的建立。通过梳理分析西方学界和业界的理论和实践,本文就平台治理和媒体叙事提出相应对策,以期正确发挥媒体在后疫情时代的作用。
引用
收藏
页码:90 / 93
页数:4
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