基于画布模型的物联网商业模式构成要素研究

被引:25
作者
胡保亮
机构
[1] 杭州电子科技大学管理学院
关键词
物联网; 商业模式; 画布模型; 构成要素;
D O I
暂无
中图分类号
F49 [信息产业经济];
学科分类号
1201 ;
摘要
面向用户企业,识别了物联网商业模式的构成要素,提出了物联网商业模式的画布模型,并以美的物联网智能空调为例进行验证和诠释,指出该模型可成为描绘、可视化、评估和创新用户企业的物联网商业模式的通用工具。研究发现:用户企业的物联网商业模式包括9个构成要素,即目标顾客、价值主张、渠道通路、顾客关系、收入来源、关键资源、关键活动、关键伙伴和成本结构。这9个要素描述了用户企业应用物联网技术创造、传递和获取价值的原理。
引用
收藏
页码:44 / 49
页数:6
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