电影票房的影响因素分析——基于Logit模型的研究

被引：56

作者：

王铮

许敏

机构：

[1] 东南大学

来源：

经济问题探索 | 2013年 / 11期

关键词：

票房; 偏态性; Logit模型;

D O I：

暂无

中图分类号：

J943 [流通和放映]; F224 [经济数学方法];

学科分类号：

0701 ; 070104 ;

摘要：

本文以2007年1月至2012年12月公开上映的554部国产影片为样本,对电影票房的影响因素进行实证研究。考虑到票房分布的偏态性,本文除了采用传统的OLS方法,还设定成功影片的不同临界值,运用Logit模型进行回归。结果表明续集、评分、票价、档期、明星和导演均对票房产生积极影响,其中明星和导演虽然存在显著的票房效应,但其效应边际递减。

引用

页码：96 / 102

页数：7

共 9 条

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