顾客感知购物价值构成维度及其与购物满意度的关系研究

被引:8
作者
温碧燕
童梦诗
机构
[1] 暨南大学管理学院
关键词
顾客感知购物价值; 量表设计与检验; 购物满意度;
D O I
10.13902/j.cnki.syyj.2014.06.019
中图分类号
F274 [企业供销管理];
学科分类号
1201 ;
摘要
本文采用文献研究、问卷调查等多种研究方法构建了一个包含5个影响因子42个测量项目的顾客感知购物价值量表,并基于广州、香港和澳门顾客购物行为的问卷调查数据,采用SPSS19.0和Lisrel8.7对量表进行探索性因子分析和验证性因子分析。分析结果表明,本文所构建的顾客感知购物价值量表具有较好的可靠性、收敛效度和判别效度。同时,本文研究了在不同地区影响顾客感知购物价值的各因素与购物满意度的关系,回归分析的结果表明三地顾客的购物满意度均受购物环境和价格的影响。此外,顾客的购物满意度在广州还受人员服务以及商店规章和制度的影响,在香港还受商店规章和制度的影响,在澳门还受商品的影响。
引用
收藏
页码:134 / 143
页数:10
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