共 36 条
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The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing[J] . Alexander Brem,Volker Bilgram.Journal of Engineering and Technology Management . 2015
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Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks[J] . Ravi Bapna,Akhmed Umyarov.Management Science . 2015
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Leveraging Social Network Sites in New Product Development: Opportunity or Hype?[J] . Deborah L. Roberts,Marina Candi.J Prod Innov Manag . 2014
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Forecasting the Commercial Attractiveness of User‐Generated Designs Using Online Data: An Empirical Study within the LEGO User Community[J] . Morten Berg Jensen,Christoph Hienerth,Christopher Lettl.J Prod Innov Manag . 2014
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Do Social Media Tools Impact the Development Phase? An Exploratory Study[J] . Tucker J. Marion,Gloria Barczak,Erik Jan Hultink.J Prod Innov Manag . 2014
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Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability[J] . Bulent Menguc,Seigyoung Auh,Peter Yannopoulos.J Prod Innov Manag . 2014 (2)