共 32 条
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Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations[J] . Joydeep Srivastava,Dipankar Chakravarti.Journal of Marketing Research . 2009 (4)
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Reputations, Relationships, and Contract Enforcement[J] . W. Bentley MacLeod.Journal of Economic Literature . 2007 (3)
[7]
An Integrative Model of Organizational Trust: Past, Present, and Future[J] . F. David Schoorman,Roger C. Mayer,James H. Davis.The Academy of Management Review . 2007 (2)
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Corporate Social Responsibility, Customer Satisfaction, and Market Value[J] . Xueming Luo,C. B. Bhattacharya.Journal of Marketing . 2006 (4)
[9]
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection[J] . Stefan Wuyts,Inge Geyskens.Journal of Marketing . 2005 (4)