植入式广告对消费者行为影响研究评介

[1] Memory and perception of brand mentions and placement of brands in songs [J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2009, 28 (05) : 807 - 842

[2] When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence[J] . Elizabeth Cowley,Chris Barron.Journal of Advertising . 2008 (1)

[3] Brand placement in novels[J] . Ian Brennan.International Journal of Advertising . 2008 (4)

[4] Product Placement: How Brands Appear on Television[J] . Carrie La Ferle,StevenM. Edwards.Journal of Advertising . 2006 (4)

[5] The hidden history of product placement [J]. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2006, 50 (04) : 575 - 594

[6] Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others[J] . Michelle R.Nelson,Laurie EllisMcLeod.International Journal of Consumer Studies . 2005 (6)

[7] Explicit, non-integrated product placement in British television programmes[J] . Rungpaka Tiwsakul,Chris Hackley,Isabelle Szmigin.International Journal of Advertising . 2005 (1)

[8] Product placement in movies: a comparison of Chinese and American consumers’ attitudes[J] . Sally A. McKechnie,Jia Zhou.International Journal of Advertising . 2003 (3)

[9] Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude[J] . Cristel Antonia Russell.Journal of Consumer Research . 2002 (3)

[10] Product Placement in Brazilian Prime Time Television: The Case of the Reception of a Telenovela[J] . Antonio C. La Pastina.Journal of Broadcasting ＆ Electronic Media . 2001 (4)

[1] Memory and perception of brand mentions and placement of brands in songs [J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2009, 28 (05) : 807 - 842

[2] When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence[J] . Elizabeth Cowley,Chris Barron.Journal of Advertising . 2008 (1)

[3] Brand placement in novels[J] . Ian Brennan.International Journal of Advertising . 2008 (4)

[4] Product Placement: How Brands Appear on Television[J] . Carrie La Ferle,StevenM. Edwards.Journal of Advertising . 2006 (4)

[5] The hidden history of product placement [J]. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2006, 50 (04) : 575 - 594

[6] Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others[J] . Michelle R.Nelson,Laurie EllisMcLeod.International Journal of Consumer Studies . 2005 (6)

[7] Explicit, non-integrated product placement in British television programmes[J] . Rungpaka Tiwsakul,Chris Hackley,Isabelle Szmigin.International Journal of Advertising . 2005 (1)

[8] Product placement in movies: a comparison of Chinese and American consumers’ attitudes[J] . Sally A. McKechnie,Jia Zhou.International Journal of Advertising . 2003 (3)

[9] Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude[J] . Cristel Antonia Russell.Journal of Consumer Research . 2002 (3)

[10] Product Placement in Brazilian Prime Time Television: The Case of the Reception of a Telenovela[J] . Antonio C. La Pastina.Journal of Broadcasting ＆ Electronic Media . 2001 (4)