技术准备度内涵、结构、测量与研究评述

被引：8

作者：

施国洪

夏前龙

机构：

[1] 江苏大学管理学院

来源：

科技进步与对策 | 2014年 / 31卷 / 19期

关键词：

技术准备度; 技术准备度指数; 自服务技术; 技术采纳;

D O I：

暂无

中图分类号：

F273.1 [企业技术管理]; F274 [企业供销管理];

学科分类号：

1202 ; 120202 ; 1201 ;

摘要：

随着服务技术的不断发展应用,技术准备度引起了国外营销学界和实业界的广泛关注,但国内相关研究较少。通过对相关外文文献的梳理,剖析了技术准备度的概念、内涵及结构维度,构建了技术准备度测度量表并进行了顾客分类,评述了技术准备度影响因素和效应的实证研究,提出了未来的研究方向,以期为国内学者开展相关研究提供借鉴。

引用

页码：120 / 125

页数：6

共 17 条

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