整体型—分析型认知方式理论及其消费者行为学应用研究现状评介

被引：9

作者：

才源源 ^{[1
]}

何佳讯 ^{[2
]}

机构：

[1] 华东师范大学心理与认知科学学院

[2] 华东师范大学商学院

来源：

外国经济与管理 | 2012年 / 34卷 / 04期

关键词：

整体思维; 分析思维; 消费者行为; 认知方式;

D O I：

10.16538/j.cnki.fem.2012.04.008

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

整体型—分析型认知方式理论是认知心理学的经典理论之一,近年来在消费者行为学领域得到了广泛的应用,并且已经成为消费者行为研究的一个全新研究热点。本文首先从个体差异和文化差异角度回顾了整体型—分析型认知方式理论的渊源和发展,在此基础上从产品和品牌信息的存储、感知以及评价等几个方面对该理论在消费者行为研究领域的应用成果进行了全面梳理,最后就该领域的未来研究提出了若干设想。

引用

页码：39 / 46

页数：8

共 16 条

[1]

Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals[J] . Journal of Consumer Research . 2010 (3)

[2] What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation [J].

Monga, Alokparna Basu ;

John, Deborah Roedder .

JOURNAL OF MARKETING, 2010, 74 (03) :80-92

[3]

Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality[J] . Sharon Ng.Journal of Marketing Research . 2010 (1)

[4]

Concrete thinking or ideographic language: which is the reason for Chinese people's higher imagery‐generation abilities?[J] . BeichenLiang,JosephCherian,YiliLiu.International Journal of Consumer Studies . 2010 (1)

[5] Field Dependency and Brand Cognitive Structures [J].

Ng, Sharon ;

Houston, Michael J. .

JOURNAL OF MARKETING RESEARCH, 2009, 46 (02) :279-292

[6]

Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit[J] . Hakkyun Kim,Deborah Roedder John.Journal of Consumer Psychology . 2008 (2)

[7] When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking [J].

Monga, Alokparna Basu ;

John, Deborah Roedder .

JOURNAL OF CONSUMER PSYCHOLOGY, 2008, 18 (04) :320-332

[8] The influence of chronic and Situational self-construal on categorization [J].

Jain, Shailendra Pratap ;

Desai, Kalpesh Kaushik ;

Mao, Huifang .

JOURNAL OF CONSUMER RESEARCH, 2007, 34 (01) :66-76

[9]

Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking[J] . Journal of Consumer Research . 2007 (4)

[10] When does culture matter? Effects of personal knowledge on the correction of culture-based judgments [J].

Briley, Donnel A. ;

Aaker, Jennifer L. .

JOURNAL OF MARKETING RESEARCH, 2006, 43 (03) :395-408

← 1 2 →