商标纠纷中的消费者问卷调查证据

被引:38
作者
杜颖
机构
[1] 中共中央党校政法部
关键词
消费者问卷调查; 证据; 商标;
D O I
暂无
中图分类号
D913 [民法];
学科分类号
030105 ;
摘要
商标纠纷涉及消费者对商标的主观认知状态,消费者问卷调查是证明这种认知状态的最直接的证据。但由于问卷调查的客观性受多种因素的影响,该类证据在现实生活中发挥的作用非常有限。在美国司法中,对此首先注意的是克服传闻证据规则对消费者问卷调查证据适用的限制,在我国则要更多地关注如何科学地确定调查对象范围、选择调查人员、确定调查方式和程序以及分析调查结果等问题。
引用
收藏
页码:71 / 80
页数:10
相关论文
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