微信用户持续使用意向的实证研究——网络外部性与期望确认度的影响

被引：9

作者：

侯如靖 ^{[1
]}

张初兵 ^{[2
]}

机构：

[1] 天津职业技术师范大学经济与管理学院

[2] 天津财经大学商学院

来源：

消费经济 | 2016年 / 32卷 / 01期

关键词：

微信; 网络外部性; 感知网络规模; 期望确认度; 持续使用意向;

D O I：

暂无

中图分类号：

TP311.56 [];

学科分类号：

081202 ; 0835 ;

摘要：

活跃用户才会为微信创造价值,为此需要高度关注微信用户的持续使用意向。将网络外部性与期望确认度进行整合以解释微信用户的持续使用意向。采用偏最小二乘法进行统计检验发现,感知网络规模对感知有用性没有显著的正向影响,它只会正向影响持续使用意向;感知网络规模对持续使用意向的作用力最强;期望确认度对用户满意度的作用力最强,感知有用性对其并没有显著的正向影响。

引用

页码：63 / 67

页数：5

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