先前图式、意义建构与商业模式设计

被引:25
作者
杨俊 [1 ,2 ]
迟考勋 [1 ,2 ]
薛鸿博 [1 ,2 ]
吴玉萍 [1 ]
机构
[1] 南开大学商学院
[2] 南开大学创业研究中心
关键词
商业模式设计; 认知机制; 先前图式; 意义建构;
D O I
暂无
中图分类号
F715 [商业企业组织与管理];
学科分类号
摘要
新创企业商业模式往往是创业者基于先前图式的独特认知活动的产物。基于组织社会学新制度理论,在界定创业者先前图式的基础上,对先前图式与设计结果之间的关系进行了理论推导,并借鉴意义建构理论观点,分析了信息扫描与解释行为对"先前图式-设计结果"关系的影响,最后提出研究命题,进而构建起理论整合模型,其目的是揭示创业者设计商业模式的认知机制。
引用
收藏
页码:1199 / 1207
页数:9
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