在线存储服务持续使用意愿研究——基于用户满意度和感知风险视角

被引:7
作者
赵鹏
张晋朝
机构
[1] 武汉大学信息管理学院
基金
中央高校基本科研业务费专项资金资助;
关键词
满意度; 感知风险; 持续使用意愿; 结构方程模型; 在线存储服务;
D O I
10.13365/j.jirm.2015.02.070
中图分类号
F274 [企业供销管理]; TP333 [存贮器];
学科分类号
1201 ;
摘要
基于用户满意度和感知风险的视角,构建了用户持续使用在线存储服务意愿的影响因素模型。通过调查问卷方式搜集数据,利用偏最小二乘结构方程模型方法对226个在线存储产品用户的样本数据进行分析,发现用户满意度对用户持续使用在线存储服务意愿有显著作用。感知风险对用户持续使用在线存储服务意愿的影响不显著,而对用户满意度有直接作用。
引用
收藏
页码:70 / 78
页数:9
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